For Women, As We Are Now

WHY AWAN?

AWAN feels like magic on your skin. Our Comfort-First Fashion sets & dresses from forest fibers are made in the most sustainable & innovative fabrics available today. For a completely new dressing experience.

Made to wear at home and everywhere else with equal care for you and the well-being of our planet.

Feel free and live freely – As We Are Now.

Explore our collection

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Tencel ™ Fabric Care

Tencel ™ Fabric Care

How to care for your Tencel ™ pieces. Most AWAN pieces are made in Tencel ™ lyocell jersey from natural wood fibers, that has been made into a per...

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AWAN Sustainability

AWAN Sustainability

We are building AWAN into a circular fashion brand based on intentional design principles, innovative fabrics and a direct-to-consumer business mo...

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Design Philosophy

Design Philosophy

With equal attention to comfort, flattering shapes and longevity – AWAN pieces are meant to be loved and lived in every day.

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AWAN feels good on you

“We believe what we choose to wear is just as important as the products we use on our skin.”

- Anette Miwa Dimmen, Founder.