We are building AWAN into a circular fashion brand based on intentional design principles, innovative fabrics and a direct-to-consumer business model.
A less wasteful fashion business
AWAN is part of shaping a new fashion industry that is smart and intentional instead of wasteful and limiting. As a community and data driven fashion brand, we aim to only produce clothes that are in demand, and to leverage technology to minimize waste.
Fabrics to feel good about
We carefully select fabrics in superior and long-lasting qualities, with a minimal production footprint. Our collection is produced in Portugal, mostly in 100% Tencel ™ - a biodegradable and nano optimized performance fabric from FSC certified wood. This is a fabric that move and breathe with you, like your second skin. All of our pieces are made to last for a long time with proper care, with moisture wicking, antibacterial and crease resistant properties. Which means less need for washing and ironing. Better on your skin. Better for the planet.
A permanent collection.
AWAN's key principles for a more circular and sustainable fashion, apparel and textile industry.
- Design with a purpose
- Design for longevity
- Design for resource efficiency
- Design for biodegradability
- Design for recyclability
- Source and produce nearshore
- Source and produce without toxicity
- Source and produce with efficiency
- Source and produce with good ethics
- Educate how to get the most out of fewer garments
- Educate on how to use and wash garments with care
This is the AWAN way.