Why AWAN?

AWAN feels like magic on your skin. Our Comfort-First Fashion sets & dresses from forest fibers are made in the most sustainable & innovative fabrics available today. For a completely new dressing experience.

Made to wear at home and everywhere else with equal care for you and the well-being of our planet.

Feel free and live freely ‚Äď As We Are Now.

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Designed with intention

AWAN is more than just beautiful clothes. We exist for the woman inside. We design to elevate and empower with love, acceptance and appreciation for her ever-changing body and way of life.

Our design philosophy is simple. With equal attention to comfort, flattering shapes and longevity ‚Äď AWAN pieces are meant to be loved and lived in every day.

AWAN is

Clean.

Simply put - we use the most sustainable and non-toxic fabrics we can find to reduce harm to mother Earth and to be kind to your skin.

Conscious.

We intentionally design clothes that allow women to move and breathe more freely. With less constrictions and less toxic chemicals.

Circular.

We design for circularity and are committed to reducing the carbon footprint of fashion production with every decision we make.

A letter from our Founder

I started AWAN at a time when I was pregnant, spending more time at home and struggling to find clothes that I felt good about myself in.

I was tired of wearing saggy joggers, shapeless T shirts or yoga pants - just to be comfy enough around the house, yet I wasn’t willing to give up on comfort to dress more stylish.

Reflecting over how the fashion industry has made women feel uncomfortable and about how our bodies change throughout life, I wanted to design clothes that make us feel good about ourselves - with equal care for the wellbeing of our planet. 

Thank you for joining our mission and entrepreneurial journey. We exist for you!

We are still just at the beginning, with so much more to achieve together. I hope you‚Äôll want to stay with us and help us develop comfort-first fashion that you can live in ‚Äď and feel your absolute best in ‚Äď just as you are.

- Anette, Founder of AWAN

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